ELIZABETH MCLELLAN

Creative Storytelling with a Focus on PROCESS & INTENTION.

At the intersection of material culture and climate, telling stories and building worlds to carry us into the future.

SERVICES

Writing

I write with intention and clarity across platforms—Substack, web, and editorial—helping brands express their values through original content, interviews, campaigns, and longform copy. Whether you're launching a newsletter or shaping your brand voice, I turn your ideas into stories that resonate.
Design

With a background in craft and hand-drawn illustration, I create distinct, intentional design systems—from logos to packaging—that express your brand’s story in every touchpoint. My design approach is slow, meticulous, and made to last.
Strategy

I guide brands through a thoughtful process of insight, synthesis, and strategic clarity—grounded in critical research, cultural context, and systems thinking. I specialize in shaping brands with depth, integrity, and lasting impact.
Creative Direction

I lead creative direction for visual storytelling that goes beyond aesthetics—rooted in listening, intuition, and a deep understanding of slow and artisanal fashion. I help shape visual narratives that are emotionally intelligent and culturally attuned.

TESTIMONIALS

“What we were looking for was a logo, but what we got was so much more. Liz helped us to completely re-envision our branding, from themes and colours to templates and materials for making print and social content. Through her questions and intuition, she pulled out aspects of our business's spirit that she then poured into images and textures that are able to really communicate the feeling and values of Shakti. It sounds like an exaggeration, but it's true! Working with her was a total pleasure and I highly recommend her services to anyone who's looking for help with branding and design.”

Lacey, owner of Shakti Rock Gym
Liz's work is beyond impressive. She came along and blew us away with her immediate understanding of both the essence of our work and where it is we wanted to go. The multi-faceted brand kit and marketing restructure Liz prepared is perfectly tailored to the voice of our brand and our style of work. She is a master of her craft and an absolute pleasure to work with. We would highly recommend her to anyone looking to design, refine, or redirect their brand visuals and marketing!

- April, Owner of LVNEA perfumes

EVERY DETAIL HAS MEANING, EVERY DECISION HAS IMPACT.

ABOUT ME

Liz McLellan is a writer, designer, and creative strategist working at the intersection of material culture, storytelling, and climate.

She is driven by a deep desire to tell the stories that will shift our culture towards a harmonic and symbiotic relationship to this material world, which we are so deeply a part of.

With over a decade of experience spanning brand identity, editorial direction, and content strategy, Liz brings a unique depth of insight to every project—rooted in her background in art history and critical theory, and informed by her hands-on knowledge of craft, fashion, and design.

She is an associate editor at The Lissome magazine, and writes regularly for Selvedge magazine.

SELECTED CLIENTS

She has collaborated with leading slow fashion brands, textile innovators, and cultural publications to shape clear, compelling narratives that connect meaning to matter. Her work lives in logos, language systems, editorial platforms, packaging, and campaigns—all designed with care and built to last.

Liz leads with a commitment to beauty, clarity, and cultural responsibility, helping brands not only look good, but think deeply and communicate with integrity.