Creative Director, Designer & Writer

With A Focus On PROCESS & INTENTION.

I work at the intersection of material culture and climate, telling stories and building worlds to carry us into the future.

MY SERVICES

Writing

I develop and write content strategy and production for Substack, email, and other thoughtful brand storytelling. My focus is on the intersection of culture, fashion and climate. I have over 10 years of experience writing professionally.
Design

My design focus is logos, posters, websites and packaging, rooted in my hand-drawn illustration style. I approach design work through the framework of; every detail matters. I have a background as a silversmith, informing my understanding of craft.
Strategy

Informed by my background in critical theory/art history and my spiritual practice, I shape strategy through an in-depth process of research, asking the right questions, and crystallizing/synthesizing ideas.
Creative Direction

I lead creative visions into execution through listening and a willingness to do things differently. My expertise in alternative and artisanal fashion spaces makes me uniquely able to define visions and brand identities in the industry.

EVERY DETAIL HAS MEANING, EVERY DECISION HAS IMPACT.

ABOUT ME

I am driven by a deep desire to tell the stories that will shift our culture towards a harmonic and symbiotic relationship to this material world, which we are so deeply a part of. I believe storytelling can unite aesthetics with substance, to create a collective movement

1. Critical thinking

I have a background in critical theory and art history, lending me the ability to see the connective tissue in cultural currents, identify trends and patterns, and understand the WHY behind it all. I use this is my work to crystallize the purpose behind every detail, and ask the right questions to guide the creative process. I believe in the power of deep thinking and reflection behind any final product. It will always be seen and felt.

3. Allergy to Trends

I will always push an idea or design further and deeper to go beyond what’s immediately there. I’m willing to pull things apart and ask questions, and I’ll never be satisfied with a final product that’s simply an iteration of a trend. I can ask the right questions to connect people with their intentions, grounding them in purpose and not just external expectations.

2. Creativity and Insight

I’m a dreamer. I have a wealth of ideas, which I refine through my spiritual practice into visions. I believe my creativity is actualized through consistent practice, with good technique, to produce insight. Through this skill that I practice daily, I’m able to help clients get clear on their own visions and ideas, and map them into real tangible plans and goals.

4. Deep desire to Learn and Grow

One of the reasons I believe I’m on this planet is to grow and evolve. I have immense creative energy, and continuing to refine It through technique is part of my ultimate purpose. I won’t let a fear of failure stop me from pushing forward into the discomfort of growth.