CREATIVE DIRECTOR, DESIGNER & WRITER
With A Focus On PROCESS & INTENTION.
ELIZABETH
MCLELLAN
Culture
&
Systems
About me
I’m a multidisciplinary creator with a background in critical theory and art history. I work at the intersection of material culture and climate, telling stories and building worlds to carry us into the future.
EVERY DETAIL HAS MEANING, EVERY DECISION HAS IMPACT.
MY SERVICES
WRITING
I write long form content for magazines from The Lissome to Selvedge. My focus is on the intersection of culture, fashion and climate. I offer services like developing content strategy and production for Substack, email, and other thoughtful brand storytelling.
DESIGN
I approach design work through the framework of; every detail matters. I have a background as a silversmith, informing my understanding of craft, and the care of construction I put into all my design work.
STRATEGY
Informed by my background in critical theory/art history and my spiritual practice, I shape strategy through an in-depth process of research, asking the right questions, and crystallizing/synthesizing ideas.
CREATIVE DIRECTION
I lead creative visions into execution through listening, trust in my intuition, and a willingness to do things differently. My expertise in alternative and artisanal fashion spaces makes me uniquely able to define visions and brand identities in the industry.
Spirit
&
Form
I think in systems, design through analog processes, and write with in-depth research. I believe in approaching all projects in integrity with our values, guided by a sense of purpose, and a care for our environment and the people around us.
MY EXPERIENCE
I’ve worked across industries from the non-profit sector, to editorial spaces, to artisan businesses. Recently, I developed marketing strategy and designed & built the website for CanFlax, a company revitalizing the flax industry in Canada.
I’ve designed logos and branding for climbing gyms and artisanal perfume companies, and serve as the associate editor for The Lissome Magazine.
I have served as the creative director for The Polaris Music Prize, and the Copenhagen Institute of Interaction Design.
My holistic skillset allows each talent to inform and enhance the others. I have a keen ability to see the big picture, identify cultural trends, and develop impactful concepts and strategies, all while maintaining a meticulous attention to process. I appreciate the details and understand how they connect to the larger vision.
Community
&
Healing
