ART DIRECTION
The LuckyMe photoshoot had the goal of capturing the new collection of shirts, designed with specific vintage cultural references. I did in depth research to curate a space that felt lived-in, stylish, and blended vintage references with modern livability.
CREATING A FEELING
We wanted to create a sense of intimacy and familiarity through the environment, to evoke nostalgia. The newspaper, the warmth of patterns, and the flash photography infuse the images with a sense of home.
